# Solutions by industry — what Mihu runs for you | Mihu AI

The orchestration platform

# One platform for the whole customer journey.

Mihu isn't a chatbot or a single agent. It's a unified control plane where you design, simulate, deploy, and improve AI agents across every channel — voice, messaging, CRM and coaching — orchestrated as one connected system.

The lifecycle

## Follow the whole journey — as one connected loop.

Design, simulate, build, deploy, improve. Each stage feeds the next. Scroll the spine to move through the system exactly the way your agents do.

Everything Mihu does

## The complete platform — capability areas, one control plane.

Every feature that powers the journey above, mapped end to end. Build agents, connect channels, engage customers, then measure and improve — all grounded in your own data and governed as one system.

## Human-in-the-loop, on the same queue.

### The human call-center representative dashboard.

A hybrid AI + human workdesk where representatives pick up escalations live — full transcript, live call controls, and the shared AI-and-human queue in one screen. The same orchestration story, now with a person at the desk.

One platform · the whole journey

## See it orchestrated.

Watch design, simulation, build, deploy and coaching run as one connected loop — on your channels, in your languages, wired to your CRM.

### Design

#### Describe the agent. In plain language.

Build agents the LLM-native way — behavior, guidelines, guardrails, procedures and intents written as natural language. One agent spans Voice, Messaging, CRM, Reception & Booking, and Quality & Coaching.

Natural-language behavior & guardrails

Reusable procedures and intents

Multi-channel from a single definition

### Simulate

#### Test against real personas before real customers.

Simulator Studio runs your agent against AI-generated customer personas — impatient callers, code-switchers, edge cases — then scores it on a skill scorecard. De-risk the launch before anyone picks up the phone.

AI-generated customer personas

Skill scorecard with pass/fail gates

Catch regressions before deploy

### Build

#### Build beyond the box — with real compute.

Builder Assistant is the coding layer. It writes genuine custom integrations and deploys running services with their own compute — visible under a Resources tab with vCPU, RAM and cost, plus Review & QA checks. Not a mockup; real deployed infrastructure.

Writes & ships custom integrations

Dedicated compute, transparent cost

Review + QA before anything goes live

### Deploy

#### Go live everywhere — coordinated from one place.

Agents deploy across every channel at once, synced to your CRM, running campaigns and booking appointments. Not separate tools bolted together — one orchestration layer keeping every channel in step.

Voice, messaging & social in sync

Live CRM write-back

Campaigns and booking, coordinated

### Improve

#### Every conversation makes the next one better.

The Quality & Coaching Agent evaluates every single interaction, flags what to fix, and auto-coaches your agents. The loop closes — and the whole system compounds with every conversation.

100% of interactions evaluated

Automatic coaching & flagging

Continuous, compounding improvement

### Build

#### Design agents and ground them in your data.

##### AI Agents

Create agents from scratch, from a website URL, or import a ready template — then layer behavior on top.

Guidelines, procedures, guard rules & notes

Intents, auto-intents & intent events

Routing rules and training rows

Support, Sales, Service, QA & Coaching roles

Support Assistant mode across channels

Export / import to clone across tenants

##### Voice & Text Configuration

Tune exactly how each agent sounds and reads — on a live call or in chat.

Spoken language + voice selection & tuning

Text & chat channel configuration

Multi-language — 40+ languages, natively

Greeting, voicemail & end-call messages

Interruption modes and advanced overrides

Recording, background sound & normalizers

##### Knowledge

Ground answers in your real, per-tenant data — never generic help-desk text.

Website crawl up to 3 layers deep

Import CSV, Excel, JSON, PDF, XML or audio

Paste raw text or build data tables

Live data capture from conversations

Live triggers on new or changed data

Attach a knowledge base to many agents

##### Builder Mode

Go beyond platform features with AI-generated custom code on real compute.

Builder Assistant writes & deploys services

Dedicated dev server with full file & SSH access

Run shell commands and read live logs

Automatic QA — code review, tests & spend tracking

### Connect

#### Reach customers on every channel, from one number.

##### Channels

One agent, every touchpoint — voice, messaging, social and email in sync.

Mihu numbers, SIP trunks & bring-your-own

PBX extension connector & WhatsApp Calling

WhatsApp Business, SMS, Instagram & Messenger

Workspace email inbox per agent

##### Phone Numbers

Search, buy, assign and manage numbers with compliance built in.

Per-country compliance requirements

Assign to agents & channels, release on demand

Number stats and attention flags

Per-minute outbound rate lookup

##### Smart IVR & Routing

Natural-language routing that replaces "press 1" phone menus.

Point your main line at a smart front door

Connect your PBX

Connect your trunk (bring-your-own)

Intent-based routing rules

Inbound / outbound number normalizers

##### Integrations

Wire Mihu into the tools you already run — CRM, productivity and infra.

Salesforce, Zoho, Dynamics, Freshworks & more

Slack, Gmail, Notion, Sheets, Calendar, Airtable

n8n, Zapier, Make.com & Apify

Twilio, ElevenLabs, Deepgram + REST API

### Engage

#### Run outbound, automate flows and keep records live.

##### Automations

A no-code scenario builder that fires on real events.

Triggers + multi-step actions, draft → deploy

Complex multi-step workflows

Branching, logic & delay steps

Step-to-step data via { }

Webhook triggers & full execution logs

##### Campaigns

Outbound calls, WhatsApp blasts and SMS at scale.

Contact pools & self-refreshing rule lists

Listings — pool + rule + contacts in one setup

Task scheduling & call retry logic

WhatsApp templates with param mapping

##### Contacts & CRM

Auto-updating records the agent reads and writes as it talks.

Custom fields, tags & pipeline stages

Contact approvals with full history

Analyzers — prompt-defined custom fields

Lead scoring & segmentation, blacklist & memory

##### Appointments

Booking and scheduling handled end to end by the agent.

Schedules & availability types

Get available slots for any date

Appointment requests & confirmations

Reschedule, cancel or delete

##### Live Call Actions

Control calls in flight — place, route and hand off with context.

Initiate & place outbound calls

Forward, transfer or route to a human

Hang up or end a live call

List & inspect calls with box-score detail

### Improve

#### Score every conversation and coach automatically.

##### Quality, Scoring & Coaching

Conversation Intelligence on 100% of interactions — never a sample.

Sentiment, emotion, satisfaction & outcome

QA agents with weighted skill scorecards

Coaching agents turn results into feedback

Transcriptions & analyzer-level scoring

##### Simulations

Test agents against AI customer personas before they go live.

Generate personas & test cases

Score against pass/fail criteria

Reports with issues & suggested fixes

Accept improvements back into the agent

##### Reports & Analytics

Authoritative metrics across every channel, on a schedule.

Call, conversation & session rollups

Evaluation & intent breakdowns

Scheduled daily / weekly / monthly reports

Notifications, alerts & full action logs

### Govern

#### Keep every agent safe, compliant and accountable.

##### Guard Rails & Escalation

A three-layer safety model with a human always in reach.

Guard rules — what an agent can & can\u2019t do

Escalation by intent, sentiment or keyword

Handover & human-in-the-loop controls

##### Security & Compliance

Enterprise controls and per-agent compliance flags.

GDPR & HIPAA flags per agent

Two-factor auth on assistant channels

Roles, audit trails & enterprise controls

Google OAuth / CASA & SPF/DKIM verification

### Control

#### Run the whole platform in plain language.

##### Mihu Assistant

An in-platform copilot — ask questions and run actions in plain language, every answer grounded in your tenant.

Manage agents, campaigns & data by chat

Answers grounded in your real tenant

Runs real actions, not just suggestions

##### MCP Server

Control the entire platform by chat from Claude or ChatGPT.

The flexi server at mcp.mihu.ai

Full tool surface over MCP

Same actions, from your AI of choice

## Solutions by industry

Turn every enquiry and missed call into a booked car (https://mihu.ai/solutions/automotive)

Recover the carts and answer “where is my order?” — automatically (https://mihu.ai/solutions/ecommerce)

Qualify, renew and collect — compliantly, at scale (https://mihu.ai/solutions/finance)

Fill the schedule and cut no-shows — 24/7, compliantly (https://mihu.ai/solutions/healthcare)

Fill every room and table — and win the direct booking (https://mihu.ai/solutions/hospitality)

Run intake, billing and client communication — so the practice runs itself (https://mihu.ai/solutions/professional-services)

Reach every property lead first — and fill the viewing diary (https://mihu.ai/solutions/realestate)

Turn browsers into booked trips — in their own language (https://mihu.ai/solutions/tourism)