# Competitive Conquest Campaign — Automotive AI agent | Mihu AI

Automotive · Sales

# Competitive Conquest Campaign

Reach owners of competing brands nearing the end of their lease/loan term with a conquest offer.

Set up this outcome

## Apps this needs

Inbound Email Let the agent read and answer email enquiries. Connect during setup

SIP Trunk Route inbound & outbound calls through your phone system. Connect during setup

CRM Salesforce, HubSpot or your local CRM for leads & contacts. Connect during setup

## How it works

Agent ingests term-end signals from a licensed third-party data provider for vehicles in the dealership's radius.

Matches the competing vehicle's segment and price point against current inventory and any active conquest incentive.

Sends a targeted offer by mail/email; warm responders are followed up by voice to book an appointment.

Conquest leads are tracked separately from organic leads in the CRM for accurate ROI attribution.

## Data sources

Licensed third-party vehicle data DMS inventory CRM

## What it targets

Term-end signals converted to a conquest lead Target 8%

Conquest lead-to-appointment rate Target 20%