# Post-Purchase Cross-Category Discovery — E-commerce AI agent | Mihu AI

E-commerce · Support

# Post-Purchase Cross-Category Discovery

Introduce customers to other product categories based on genuine affinity.

Set up this outcome

## Apps this needs

Store Platform Shopify, WooCommerce or your storefront for carts, orders & status. Connect during setup

Inbound Email Let the agent read and answer email enquiries. Connect during setup

CRM Salesforce, HubSpot or your local CRM for leads & contacts. Connect during setup

## How it works

Identifies customers who've only purchased from one category despite complementary categories being available, via the platform's category data.

Sends a targeted introduction to a genuinely complementary category, matched by a complementary-category mapping.

Includes a relevant incentive if appropriate.

Tracks cross-category conversion by originating category in the CRM for merchandising insight.

## Data sources

Purchase history/category data Complementary category mapping CRM

## What it targets

Single-category customers introduced to a new category Target 40%

Cross-category conversion rate Target 12%