# Win-back for Cancelled Subscribers — E-commerce AI agent | Mihu AI

E-commerce · Subscription

# Win-back for Cancelled Subscribers

Re-engage cancelled subscribers with a relevant offer referencing their specific reason for leaving.

Set up this outcome

## Apps this needs

Subscription Platform Recharge, Bold or your subscription billing platform for plans, cadence & dunning. Connect during setup

CRM Salesforce, HubSpot or your local CRM for leads & contacts. Connect during setup

Inbound Email Let the agent read and answer email enquiries. Connect during setup

## How it works

Segments cancelled subscribers by their stated cancellation reason , read from the subscription platform.

Sends a win-back offer specifically addressing that reason , not a generic "come back" message.

Reactivates the subscription directly via API if accepted.

Suppresses further attempts after 2 declines, tracked in the CRM.

## Data sources

Subscription platform cancellation reason data

## What it targets

Cancelled subscribers re-engaged Target 20%

Win-back-to-reactivation conversion Target 12%