# First-Purchase Welcome & Cross-Sell — E-commerce AI agent | Mihu AI

E-commerce · Campaigns

# First-Purchase Welcome & Cross-Sell

Turn a first-time buyer into a repeat customer with a structured sequence.

Set up this outcome

## Apps this needs

Store Platform Shopify, WooCommerce or your storefront for carts, orders & status. Connect during setup

Inbound Email Let the agent read and answer email enquiries. Connect during setup

## How it works

Sends a welcome sequence after the first order, triggered by the platform's order-confirmation event.

Sends a second-purchase suggestion personalized to the actual first purchase, matched via product affinity rules.

Tracks engagement and stops if the customer unsubscribes or opts out , per the platform's consent status.

Hands off to standard lifecycle marketing after the sequence completes.

## Data sources

E-commerce order/customer data Product affinity rules

## What it targets

First-time buyers completing the welcome sequence Target 60%

Second-purchase rate within 90 days Target 22%