# Lapsed Customer Win-back — E-commerce AI agent | Mihu AI

E-commerce · Retention

# Lapsed Customer Win-back

Bring dormant customers back and rescue at-risk lifetime value.

Set up this outcome

## Apps this needs

Store Platform Shopify, WooCommerce or your storefront for carts, orders & status. Connect during setup

WhatsApp Business Send confirmations and let customers reply on WhatsApp. Connect during setup

Inbound Email Let the agent read and answer email enquiries. Connect during setup

CRM Salesforce, HubSpot or your local CRM for leads & contacts. Connect during setup

## How it works

Flags customers who've gone quiet past their usual cycle , segmented by past purchase category/spend from the platform's order history.

Reaches out with a relevant reason to return referencing their prior purchase pattern (new arrivals, restock, offer) — not a generic blast.

Reads intent and answers questions from the catalog.

Sends a checkout link and stops further win-back messaging once the platform confirms a reorder.

Logs campaign outcome to the CRM .

## Data sources

Customer profiles Order history Catalog / promotions CRM

## What it targets

Lapsed customers contacted Target 90%

Reactivation rate Target 9%