# Lapsed Guest Win-back Campaign — Hospitality AI agent | Mihu AI

Hospitality · Loyalty

# Lapsed Guest Win-back Campaign

Re-engage guests who haven't stayed in 12+ months with a relevant, non-generic offer.

Set up this outcome

## Apps this needs

Inbound Email Let the agent read and answer email enquiries. Connect during setup

WhatsApp Business Send confirmations and let customers reply on WhatsApp. Connect during setup

Booking / PMS Property, listing or reservation system for availability & bookings. Connect during setup

CRM Salesforce, HubSpot or your local CRM for leads & contacts. Connect during setup

## How it works

Agent segments lapsed guests by historical stay pattern — business vs leisure, room type, spend.

Sends a personalized win-back offer referencing their last stay type .

Follows up once by voice for high-historical-value guests who don't respond.

Removes responders from further messaging once re-booked .

Tracks campaign ROI by segment in the CRM.

## Data sources

PMS historical stay/spend data Segmentation rules CRM campaign tracking

## What it targets

Lapsed guests re-engaged Target 12%