# Loyalty Enrolment & Lapsed Guest Win-back — Hospitality AI agent | Mihu AI

Hospitality · Guest Care

# Loyalty Enrolment & Lapsed Guest Win-back

Grow the direct membership base and reactivate guests who have drifted.

Set up this outcome

## Apps this needs

Booking / PMS Property, listing or reservation system for availability & bookings. Connect during setup

WhatsApp Business Send confirmations and let customers reply on WhatsApp. Connect during setup

Inbound Email Let the agent read and answer email enquiries. Connect during setup

CRM Salesforce, HubSpot or your local CRM for leads & contacts. Connect during setup

## How it works

Agent spots non-members at checkout and guests past their usual gap.

Opens on their channel — thanks first , offer second.

Explains the member benefit in one line and enrols them in-thread.

For lapsed guests, offers a reason to return tied to their last stay.

Writes membership and preferences back to the guest profile , and logs the enrolment/win-back outcome to the CRM .

## Data sources

PMS guest profiles Stay history Loyalty tiers CRM

## What it targets

Eligible guests contacted Target 90%

Lapsed guests returning Target 14%

Enrolment rate Target 31%