# Anniversary-of-Trip Re-engagement — Tourism AI agent | Mihu AI

Tourism · Post-trip

# Anniversary-of-Trip Re-engagement

Use the anniversary of a memorable trip as a natural, non-generic re-engagement trigger.

Set up this outcome

## Apps this needs

CRM Salesforce, HubSpot or your local CRM for leads & contacts. Connect during setup

Inbound Email Let the agent read and answer email enquiries. Connect during setup

## How it works

Agent tracks the completion date of each traveler's past trips via the CRM.

Sends a 'one year ago today' style message around the anniversary, referencing specific trip highlights.

Pairs the nostalgia moment with a relevant new destination suggestion or return-trip offer.

Tracks conversion separately from generic win-back campaigns.

## Data sources

CRM trip completion dates/highlights

## What it targets

Anniversary messages sent on schedule Target 95%

Anniversary re-engagement-to-enquiry rate Target 12%