# Social Media DM-to-Booking Funnel — Tourism AI agent | Mihu AI

Tourism · Bookings

# Social Media DM-to-Booking Funnel

Convert Instagram/TikTok/Facebook DM enquiries (often from a specific reel/post) into a qualified, bookable conversation.

Set up this outcome

## Apps this needs

WhatsApp Business Send confirmations and let customers reply on WhatsApp. Connect during setup

CRM Salesforce, HubSpot or your local CRM for leads & contacts. Connect during setup

## How it works

Agent responds to DMs referencing specific content, matching the enquiry to the destination/trip type shown.

Qualifies budget, dates and group size conversationally within the DM thread , written to a new CRM record.

Moves the conversation to WhatsApp/email once ready for formal pricing, off social platforms.

Tracks content-to-enquiry conversion in the CRM for marketing's content performance reporting .

## Data sources

Social media DM/comment data Content-to-enquiry tracking

## What it targets

Social DMs responded to within 30 minutes Target 90%

Social DM-to-qualified-lead rate Target 35%