Real Estate · Nurture

Dormant Buyer / Tenant Reactivation

Reactivate cold buyers and tenants with listings that actually match what they wanted.

Apps this needs

CRM Salesforce, HubSpot or your local CRM for leads & contacts. Connect during setup
WhatsApp Business Send confirmations and let customers reply on WhatsApp. Connect during setup
Branch Calendar Availability from Calendar API, DMS or a CSV / Google Sheet. Connect during setup

How it works

  1. A scheduled job flags leads with no activity in 60+ days via the CRM, and matches new / reduced MLS listings to their saved criteria.
  2. Re-engages the lead with a message referencing the specific matching property — never a generic "still looking?" — on their channel.
  3. Re-qualifies interest and books a viewing directly on the agent's calendar if warm.
  4. Updates the CRM and schedules a follow-up if not, logging response and outcome.

Data sources

Listings feed CRM lead criteria

What it targets

  • Dormant leads contacted Target 90%
  • Leads revived to active Target 16%
  • Reactivated viewings booked Target 12/wk