Financial Services · Insurance

Policy Renewal & Lapse Rescue

Reduce churn by renewing on time and re-engaging lapsed customers before they leave.

Apps this needs

Core / Policy System Lending, policy or subscription system for renewals & balances. Connect during setup
WhatsApp Business Send confirmations and let customers reply on WhatsApp. Connect during setup
SIP Trunk Route inbound & outbound calls through your phone system. Connect during setup
CRM Salesforce, HubSpot or your local CRM for leads & contacts. Connect during setup

How it works

  1. Reaches customers as the renewal window opens, or already in a grace-period lapse status, via voice (Twilio, 3CX, RingCentral, or a carrier-direct SIP trunk), WhatsApp or SMS, with any premium change pulled from the policy system.
  2. Confirms details, handles simple questions, and takes the renewal — payment is processed and the policy updated to active via API.
  3. For lapsed customers, offers a clear path back to reinstatement.
  4. If the customer wants to change coverage, routes the request to a licensed agent rather than adjusting it directly.
  5. Escalates anything else needing a licensed human, with context, and logs outreach and outcome to the CRM.

Data sources

Policy / subscription book Renewal dates CRM

What it targets

  • Renewal window contacted Target 95%
  • On-time renewal rate Target +12%
  • Lapsed customers rescued Target 8%