E-commerce · Retention

Lapsed Customer Win-back

Bring dormant customers back and rescue at-risk lifetime value.

Apps this needs

Store Platform Shopify, WooCommerce or your storefront for carts, orders & status. Connect during setup
WhatsApp Business Send confirmations and let customers reply on WhatsApp. Connect during setup
Inbound Email Let the agent read and answer email enquiries. Connect during setup
CRM Salesforce, HubSpot or your local CRM for leads & contacts. Connect during setup

How it works

  1. Flags customers who've gone quiet past their usual cycle, segmented by past purchase category/spend from the platform's order history.
  2. Reaches out with a relevant reason to return referencing their prior purchase pattern (new arrivals, restock, offer) — not a generic blast.
  3. Reads intent and answers questions from the catalog.
  4. Sends a checkout link and stops further win-back messaging once the platform confirms a reorder.
  5. Logs campaign outcome to the CRM.

Data sources

Customer profiles Order history Catalog / promotions CRM

What it targets

  • Lapsed customers contacted Target 90%
  • Reactivation rate Target 9%