Financial Services · Insurance

Lapsed Policy Win-back

Reinstate lapsed cover inside the window where it's still simple.

Apps this needs

Core / Policy System Lending, policy or subscription system for renewals & balances. Connect during setup
CRM Salesforce, HubSpot or your local CRM for leads & contacts. Connect during setup
WhatsApp Business Send confirmations and let customers reply on WhatsApp. Connect during setup

How it works

  1. Agent picks up policies lapsed inside the reinstatement window.
  2. Reaches the customer and states what lapsed and what that means factually.
  3. Explains the process to reinstate — steps, documents, deadline.
  4. Books an adviser call or sends the reinstatement link where self-serve.
  5. Anything about whether the cover suits them goes to a licensed adviser.

Data sources

Policy status Reinstatement rules Adviser calendars

What it targets

  • Lapsed policies contacted Target 97%
  • Policies reinstated Target 16%
  • Escalated to a licensed adviser Target 100%