Tourism · Post-trip

Post-Trip Referral Campaign

Turn a good trip into the next traveller, while the memory is fresh.

Apps this needs

CRM Salesforce, HubSpot or your local CRM for leads & contacts. Connect during setup
WhatsApp Business Send confirmations and let customers reply on WhatsApp. Connect during setup
Inbound Email Let the agent read and answer email enquiries. Connect during setup

How it works

  1. Agent waits for a positive post-trip rating — never asks an unhappy one.
  2. Thanks them and asks for a referral in one message, no forms.
  3. Sends a shareable link they can forward as-is.
  4. Follows the referred enquiry into the normal capture flow.
  5. Attributes the booking back so you can see what referrals are worth.

Data sources

Post-trip ratings Referral links Booking attribution

What it targets

  • Happy travellers asked Target 95%
  • Bookings from referrals Target 12%
  • Referral links shared Target 28%