Tourism · Post-trip

Post-Trip Referral Campaign

Turn a good trip into the next traveller, while the memory is fresh.

Apps this needs

CRM Salesforce, HubSpot or your local CRM for leads & contacts. Connect during setup
WhatsApp Business Send confirmations and let customers reply on WhatsApp. Connect during setup
Inbound Email Let the agent read and answer email enquiries. Connect during setup

How it works

  1. Agent waits for a positive post-trip rating — never asks an unhappy one.
  2. Thanks them and sends a shareable referral code, with clear rewards stated for both the referrer and the referred traveller.
  3. The referring traveller is notified when their referral enquires or books, tracked via the referral platform.
  4. Follows the referred enquiry into the normal capture flow.
  5. The reward is applied automatically once the referred traveller completes their trip, and the booking is attributed back for reporting.

Data sources

Post-trip ratings Referral links Booking attribution

What it targets

  • Happy travellers asked Target 95%
  • Bookings from referrals Target 12%
  • Referral links shared Target 28%