Automotive · Sales

Competitive Conquest Campaign

Reach owners of competing brands nearing the end of their lease/loan term with a conquest offer.

Apps this needs

Inbound Email Let the agent read and answer email enquiries. Connect during setup
SIP Trunk Route inbound & outbound calls through your phone system. Connect during setup
CRM Salesforce, HubSpot or your local CRM for leads & contacts. Connect during setup

How it works

  1. Agent ingests term-end signals from a licensed third-party data provider for vehicles in the dealership's radius.
  2. Matches the competing vehicle's segment and price point against current inventory and any active conquest incentive.
  3. Sends a targeted offer by mail/email; warm responders are followed up by voice to book an appointment.
  4. Conquest leads are tracked separately from organic leads in the CRM for accurate ROI attribution.

Data sources

Licensed third-party vehicle data DMS inventory CRM

What it targets

  • Term-end signals converted to a conquest lead Target 8%
  • Conquest lead-to-appointment rate Target 20%