E-commerce · Subscription

Subscriber Referral Program Activation

Turn happy, tenured subscribers into a referral channel.

Apps this needs

Subscription Platform Recharge, Bold or your subscription billing platform for plans, cadence & dunning. Connect during setup
CRM Salesforce, HubSpot or your local CRM for leads & contacts. Connect during setup
Inbound Email Let the agent read and answer email enquiries. Connect during setup

How it works

  1. Identifies subscribers past a tenure/satisfaction threshold via the subscription platform and introduces the referral program.
  2. Sends a shareable referral link with clear rewards.
  3. Notifies the referrer when their referral subscribes, tracked via the referral platform.
  4. Applies the reward automatically once the referred subscriber completes their qualifying period.

Data sources

Subscription tenure data Referral tracking platform

What it targets

  • Eligible subscribers offered the referral program Target 90%
  • Referral-driven new subscriptions (of offers made) Target 10%