E-commerce · Subscription

Subscription-Adjacent Product Offer

Introduce a relevant subscription option after a first one-time purchase of a repeat-use product.

Apps this needs

Store Platform Shopify, WooCommerce or your storefront for carts, orders & status. Connect during setup
Subscription Platform Recharge, Bold or your subscription billing platform for plans, cadence & dunning. Connect during setup
WhatsApp Business Send confirmations and let customers reply on WhatsApp. Connect during setup

How it works

  1. Identifies first-time purchases of a product typically bought on a repeat basis, via the platform's purchase history.
  2. Sends a subscription offer timed to when the product is likely running low, framed around convenience and any discount.
  3. If accepted, writes the conversion to the subscription platform, setting the recurring cadence based on typical usage.
  4. Logs declined offers to avoid re-pitching.

Data sources

Product usage/repeat-purchase cycle data Subscription platform

What it targets

  • First-purchase-to-subscription conversion Target 15%