E-commerce · Campaigns

Sustainability / Values-Based Segment Engagement

Engage customers who've shown interest in sustainability/values-driven aspects of the brand.

Apps this needs

Store Platform Shopify, WooCommerce or your storefront for carts, orders & status. Connect during setup
Inbound Email Let the agent read and answer email enquiries. Connect during setup

How it works

  1. Identifies customers who've purchased a values-tagged product or engaged with related content, via the platform's product tags.
  2. Sends relevant updates matched to that demonstrated interest.
  3. Excludes customers without the relevant interest signal to keep messaging authentic and targeted.
  4. Tracks segment engagement to validate the segment's responsiveness over time.

Data sources

Product attribute tags Customer engagement/purchase history

What it targets

  • Values-based segment correctly identified Target 90%
  • Segment engagement rate vs. general list Target 25%