Real Estate · Nurture

Local Market Report Subscription Growth

Grow the agency's contact database by converting visitors into local market report subscribers.

Apps this needs

CRM Salesforce, HubSpot or your local CRM for leads & contacts. Connect during setup
Inbound Email Let the agent read and answer email enquiries. Connect during setup

How it works

  1. Offers a free, area-specific market report/newsletter subscription at relevant touchpoints.
  2. Confirms the subscription and delivers the first report immediately.
  3. Segments new subscribers by area of interest, written to the CRM, for the ongoing personalized update workflow.
  4. Tracks subscription-to-engaged-lead conversion over time.

Data sources

Website/social engagement data Subscription platform

What it targets

  • Subscription offers converting to sign-up Target 15%
  • Subscribers becoming an active lead within 12 months Target 10%