Real Estate · Nurture

Market Update Personalization by Neighborhood

Send genuinely relevant market updates matched to a lead's specific area of interest.

Apps this needs

MLS / Portal Feed Listing data, availability and comparable sales across the MLS and portals (Zillow, Rightmove). Connect during setup
CRM Salesforce, HubSpot or your local CRM for leads & contacts. Connect during setup
Inbound Email Let the agent read and answer email enquiries. Connect during setup

How it works

  1. Segments contacts by their stated or demonstrated neighborhood(s) of interest, via the CRM's area-of-interest tags.
  2. Sends a market update specific to that area rather than a generic citywide report, pulled from the MLS.
  3. Highlights new listings matching their specific criteria within the update.
  4. Tracks engagement by neighborhood segment to refine future targeting.

Data sources

MLS/market data by neighborhood Contact area-of-interest tags

What it targets

  • Neighborhood-personalized update open rate vs. generic Target 40%