Real Estate · Nurture

New Development / Pre-Construction Buyer Nurture

Nurture buyers interested in a new development through its long, multi-stage sales timeline.

Apps this needs

CRM Salesforce, HubSpot or your local CRM for leads & contacts. Connect during setup
Inbound Email Let the agent read and answer email enquiries. Connect during setup
WhatsApp Business Send confirmations and let customers reply on WhatsApp. Connect during setup

How it works

  1. Captures interest and communicates the project's stage-specific milestones, tracked in the CRM.
  2. Sends milestone-specific updates rather than generic periodic check-ins.
  3. Coordinates deposit/contract steps as the buyer moves through each stage, written to the CRM.
  4. Manages construction timeline update communication, including any delay notices, proactively.

Data sources

Development project milestone/timeline data CRM buyer interest record

What it targets

  • Milestone updates sent to interested buyers on schedule Target 100%
  • Interest-to-reservation conversion Target 25%