E-commerce · Campaigns

Review-Driven Social Proof Retargeting

Use a customer's own positive review as a retargeting trigger.

Apps this needs

Store Platform Shopify, WooCommerce or your storefront for carts, orders & status. Connect during setup
Inbound Email Let the agent read and answer email enquiries. Connect during setup

How it works

  1. Identifies customers who left a strong positive review for a specific product, via the review platform.
  2. Sends a follow-up suggesting a complementary product, referencing their own positive experience.
  3. Completes the purchase directly if the customer responds with interest, written to the e-commerce platform.
  4. Excludes customers who left a lukewarm or negative review from this trigger.

Data sources

Review platform ratings/content Product affinity data

What it targets

  • Positive reviewers offered a complementary product Target 60%
  • Review-triggered cross-sell conversion Target 14%