Tourism · Post-trip

Off-Peak Loyalty Member Exclusive Offer

Use loyalty members as a reliable demand lever to fill off-peak capacity.

Apps this needs

Booking / PMS Property, listing or reservation system for availability & bookings. Connect during setup
Loyalty Platform Track tiers, points and referrals for enrolled members. Connect during setup
Inbound Email Let the agent read and answer email enquiries. Connect during setup

How it works

  1. Agent identifies upcoming off-peak departures trending under target capacity via the booking system.
  2. Offers loyalty members an exclusive early-access window with preferential pricing before public promotion.
  3. Confirms bookings and closes the exclusive window once capacity targets are met.
  4. Opens any remaining capacity to the general win-back/newsletter list.

Data sources

Departure capacity data Loyalty tier/member list

What it targets

  • Off-peak departures filled via loyalty-exclusive offers Target 40%
  • Time from offer send to capacity target met Target 5d