E-commerce · Subscription

Subscription Product Swap / Customization

Let subscribers change what's in their next box/shipment.

Apps this needs

Subscription Platform Recharge, Bold or your subscription billing platform for plans, cadence & dunning. Connect during setup
WhatsApp Business Send confirmations and let customers reply on WhatsApp. Connect during setup
CRM Salesforce, HubSpot or your local CRM for leads & contacts. Connect during setup

How it works

  1. Checks the swap/customization window for the subscriber's next shipment via the subscription platform.
  2. Presents available swap options based on their subscription tier and preferences.
  3. Processes the swap directly and confirms the updated shipment contents, written via API.
  4. Notes preference patterns in the CRM to improve future default selections.

Data sources

Subscription platform swap options Subscriber preference history

What it targets

  • Swap window usage rate Target 35%
  • Cancellations following a "didn't want the product" complaint Target -25%