E-commerce · Campaigns

First-Purchase Welcome & Cross-Sell

Turn a first-time buyer into a repeat customer with a structured sequence.

Apps this needs

Store Platform Shopify, WooCommerce or your storefront for carts, orders & status. Connect during setup
Inbound Email Let the agent read and answer email enquiries. Connect during setup

How it works

  1. Sends a welcome sequence after the first order, triggered by the platform's order-confirmation event.
  2. Sends a second-purchase suggestion personalized to the actual first purchase, matched via product affinity rules.
  3. Tracks engagement and stops if the customer unsubscribes or opts out, per the platform's consent status.
  4. Hands off to standard lifecycle marketing after the sequence completes.

Data sources

E-commerce order/customer data Product affinity rules

What it targets

  • First-time buyers completing the welcome sequence Target 60%
  • Second-purchase rate within 90 days Target 22%