E-commerce · Campaigns

Browse Abandonment Re-engagement

Re-engage shoppers who browsed specific products but never added to cart.

Apps this needs

Store Platform Shopify, WooCommerce or your storefront for carts, orders & status. Connect during setup
Inbound Email Let the agent read and answer email enquiries. Connect during setup

How it works

  1. Identifies repeated views of a specific product without an add-to-cart action, via the platform's session tracking.
  2. Sends a follow-up referencing the specific product, addressing likely hesitation with relevant review data.
  3. Suppresses the message if the shopper has since purchased the item or a close alternative, checked against order history.

Data sources

Browsing/session data Product review data

What it targets

  • Browse-abandonment shoppers re-engaged Target 15%
  • Browse-to-purchase conversion from re-engagement Target 8%