Hospitality · Loyalty

Off-Season Local Resident “Staycation” Campaign

Fill off-season/shoulder-season occupancy with local/regional demand instead of travellers.

Apps this needs

WhatsApp Business Send confirmations and let customers reply on WhatsApp. Connect during setup
Inbound Email Let the agent read and answer email enquiries. Connect during setup
Booking / PMS Property, listing or reservation system for availability & bookings. Connect during setup

How it works

  1. Agent identifies shoulder-season dates trending below target occupancy.
  2. Runs a locally-targeted campaign — day pass + room package, resident discount.
  3. Confirms bookings directly and flags any needing local ID verification.
  4. Tracks incremental occupancy driven by the campaign against target dates.

Data sources

Occupancy forecast by date Local resident contact list/geofencing

What it targets

  • Below-target dates lifted to target occupancy Target 70%
  • Local booking share of shoulder-season revenue Target +15%