Automotive · Parts

Seasonal Parts Campaign

Drive seasonal parts sales (wiper blades, batteries, coolant) with timely, relevant outreach.

Apps this needs

DMS Keyloop, CDK or DMS export for customers & appointments. Connect during setup
Parts / Inventory System Stock levels, backorder ETAs and pricing for parts and accessories. Connect during setup
SMS Gateway Fallback text messages for reminders and links. Connect during setup
Inbound Email Let the agent read and answer email enquiries. Connect during setup

How it works

  1. Agent segments the customer base by vehicle age and part replacement cycle — e.g. battery age threshold.
  2. A seasonal campaign is sent ahead of peak-failure season with the specific part relevant to that vehicle.
  3. Orders/bookings are processed directly through the parts system or DMS as applicable.
  4. Campaign performance is tracked by segment.

Data sources

DMS/parts system vehicle age and replacement cycle data

What it targets

  • Segment reached ahead of season Target 90%
  • Campaign-driven parts sales Target 12%