E-commerce · Campaigns

VIP / High-Spend Customer Recognition

Recognize top-spending customers with a tangible benefit.

Apps this needs

Store Platform Shopify, WooCommerce or your storefront for carts, orders & status. Connect during setup
CRM Salesforce, HubSpot or your local CRM for leads & contacts. Connect during setup
Inbound Email Let the agent read and answer email enquiries. Connect during setup

How it works

  1. Identifies customers crossing a defined lifetime-spend or order-frequency threshold, via the platform's customer data.
  2. Sends a personal recognition message with a genuine benefit.
  3. Writes VIP status flags to the CRM so future support interactions are prioritized appropriately.
  4. Tracks VIP program impact on retention and spend versus a matched non-VIP cohort.

Data sources

Customer lifetime spend/order data VIP tier thresholds CRM

What it targets

  • Qualifying customers recognized Target 100%
  • VIP cohort retention vs. non-VIP Target 20pts