Hospitality · Loyalty

Birthday/Anniversary Offer Campaign

Use known personal dates to drive an emotionally relevant, high-open-rate offer.

Apps this needs

WhatsApp Business Send confirmations and let customers reply on WhatsApp. Connect during setup
Inbound Email Let the agent read and answer email enquiries. Connect during setup
Booking / PMS Property, listing or reservation system for availability & bookings. Connect during setup

How it works

  1. Agent checks guest profiles for an upcoming birthday or stay anniversary.
  2. Sends a personalized offer timed 3-4 weeks ahead.
  3. Follows up once closer to the date if unbooked, then stops.
  4. Coordinates any in-stay recognition with the front desk.

Data sources

Guest profile personal dates (opt-in) Offer/package catalog

What it targets

  • Personal-date offers sent on time Target 95%
  • Offer-to-booking conversion Target 15%