Tourism · Post-trip

Anniversary-of-Trip Re-engagement

Use the anniversary of a memorable trip as a natural, non-generic re-engagement trigger.

Apps this needs

CRM Salesforce, HubSpot or your local CRM for leads & contacts. Connect during setup
Inbound Email Let the agent read and answer email enquiries. Connect during setup

How it works

  1. Agent tracks the completion date of each traveler's past trips via the CRM.
  2. Sends a 'one year ago today' style message around the anniversary, referencing specific trip highlights.
  3. Pairs the nostalgia moment with a relevant new destination suggestion or return-trip offer.
  4. Tracks conversion separately from generic win-back campaigns.

Data sources

CRM trip completion dates/highlights

What it targets

  • Anniversary messages sent on schedule Target 95%
  • Anniversary re-engagement-to-enquiry rate Target 12%