E-commerce · Subscription

Subscription Pause/Skip Instead of Cancel

Offer a pause or skip option before a customer cancels a subscription outright.

Apps this needs

Subscription Platform Recharge, Bold or your subscription billing platform for plans, cadence & dunning. Connect during setup
WhatsApp Business Send confirmations and let customers reply on WhatsApp. Connect during setup

How it works

  1. Intercepts a cancellation request via the subscription platform's cancellation-flow webhook and asks the reason.
  2. Offers pause, skip-next-shipment, or frequency reduction matched to the stated reason.
  3. Processes the chosen alternative directly via API, or completes the cancellation respectfully if still preferred.
  4. Tracks save rate by offer type to refine future retention offers.

Data sources

Subscription platform status/frequency options Cancellation reason data

What it targets

  • Cancellation requests offered an alternative Target 100%
  • Subscription save rate Target 30%