Tourism · Bookings

Social Media DM-to-Booking Funnel

Convert Instagram/TikTok/Facebook DM enquiries (often from a specific reel/post) into a qualified, bookable conversation.

Apps this needs

WhatsApp Business Send confirmations and let customers reply on WhatsApp. Connect during setup
CRM Salesforce, HubSpot or your local CRM for leads & contacts. Connect during setup

How it works

  1. Agent responds to DMs referencing specific content, matching the enquiry to the destination/trip type shown.
  2. Qualifies budget, dates and group size conversationally within the DM thread, written to a new CRM record.
  3. Moves the conversation to WhatsApp/email once ready for formal pricing, off social platforms.
  4. Tracks content-to-enquiry conversion in the CRM for marketing's content performance reporting.

Data sources

Social media DM/comment data Content-to-enquiry tracking

What it targets

  • Social DMs responded to within 30 minutes Target 90%
  • Social DM-to-qualified-lead rate Target 35%