Automotive · Aftersales

Referral Program Activation

Turn satisfied owners into a referral source for new vehicle sales and service customers.

Apps this needs

CRM Salesforce, HubSpot or your local CRM for leads & contacts. Connect during setup
WhatsApp Business Send confirmations and let customers reply on WhatsApp. Connect during setup
Inbound Email Let the agent read and answer email enquiries. Connect during setup

How it works

  1. Agent identifies owners with strong satisfaction signals — positive callback, no complaints, service loyalty.
  2. A referral offer with clear incentives is sent, generating a trackable referral code.
  3. When a referral results in a sale or booking, the tracking platform flags it and the reward applies automatically.
  4. Referral outcomes are logged to the CRM for marketing ROI reporting.

Data sources

CRM satisfaction/tenure data Referral tracking platform

What it targets

  • Eligible owners offered the referral program Target 80%
  • Referral-driven new business Target 8%