Automotive · Service

Seasonal Tire & Fluid Campaign

Drive seasonal service revenue (winter tires, summer AC checks) with timely, relevant outreach.

Apps this needs

DMS Keyloop, CDK or DMS export for customers & appointments. Connect during setup
SMS Gateway Fallback text messages for reminders and links. Connect during setup
Inbound Email Let the agent read and answer email enquiries. Connect during setup
CRM Salesforce, HubSpot or your local CRM for leads & contacts. Connect during setup

How it works

  1. Agent segments the customer base by service history, identifying who hasn't had the relevant seasonal service this cycle.
  2. A targeted campaign is sent ahead of the season, referencing the vehicle's specific service history, not a generic reminder.
  3. Booking is completed directly against live bay availability.
  4. Campaign response and booking rate is tracked in the CRM by segment.

Data sources

DMS service history Bay availability CRM

What it targets

  • Segment reached ahead of season Target 90%
  • Campaign-driven bookings Target 15%