E-commerce · Support

Post-Purchase Cross-Category Discovery

Introduce customers to other product categories based on genuine affinity.

Apps this needs

Store Platform Shopify, WooCommerce or your storefront for carts, orders & status. Connect during setup
Inbound Email Let the agent read and answer email enquiries. Connect during setup
CRM Salesforce, HubSpot or your local CRM for leads & contacts. Connect during setup

How it works

  1. Identifies customers who've only purchased from one category despite complementary categories being available, via the platform's category data.
  2. Sends a targeted introduction to a genuinely complementary category, matched by a complementary-category mapping.
  3. Includes a relevant incentive if appropriate.
  4. Tracks cross-category conversion by originating category in the CRM for merchandising insight.

Data sources

Purchase history/category data Complementary category mapping CRM

What it targets

  • Single-category customers introduced to a new category Target 40%
  • Cross-category conversion rate Target 12%