E-commerce · Subscription

Win-back for Cancelled Subscribers

Re-engage cancelled subscribers with a relevant offer referencing their specific reason for leaving.

Apps this needs

Subscription Platform Recharge, Bold or your subscription billing platform for plans, cadence & dunning. Connect during setup
CRM Salesforce, HubSpot or your local CRM for leads & contacts. Connect during setup
Inbound Email Let the agent read and answer email enquiries. Connect during setup

How it works

  1. Segments cancelled subscribers by their stated cancellation reason, read from the subscription platform.
  2. Sends a win-back offer specifically addressing that reason, not a generic "come back" message.
  3. Reactivates the subscription directly via API if accepted.
  4. Suppresses further attempts after 2 declines, tracked in the CRM.

Data sources

Subscription platform cancellation reason data

What it targets

  • Cancelled subscribers re-engaged Target 20%
  • Win-back-to-reactivation conversion Target 12%