Financial Services · Lending

Home Equity / Refinance Opportunity Screening

Identify existing customers who may benefit from discussing a refinance, routing them to an adviser for the actual recommendation.

Apps this needs

Core / Policy System Lending, policy or subscription system for renewals & balances. Connect during setup
CRM Salesforce, HubSpot or your local CRM for leads & contacts. Connect during setup
Inbound Email Let the agent read and answer email enquiries. Connect during setup

How it works

  1. Screens the existing loan portfolio for accounts where market conditions suggest a refinance/equity conversation could be relevant, via the servicing system — never calculating or presenting a specific recommendation.
  2. Sends an invitation to discuss options with a loan officer, framed as informational, not a specific offer.
  3. Books the consultation if there's interest, written to the LOS/CRM.
  4. Logs screening results for loan officer prioritization.

Data sources

Existing loan portfolio data General market rate environment

What it targets

  • Screened accounts offered a consultation (of flagged accounts) Target 100%
  • Consultation booking rate Target 15%