Hospitality · Reservations

OTA Browser → Direct Booking Callback

Intercept guests who called about a rate they found on Booking.com/Expedia and win the booking direct.

Apps this needs

SIP Trunk Route inbound & outbound calls through your phone system. Connect during setup
Booking / PMS Property, listing or reservation system for availability & bookings. Connect during setup
Channel Manager Sync rates and availability across OTAs and the direct booking engine. Connect during setup
Payments / Checkout Send secure pay links and reconcile paid / overdue balances. Connect during setup

How it works

  1. Agent answers the inbound call and confirms the dates and room type the guest saw on the OTA.
  2. Checks the PMS for live availability and the channel manager for rate parity, then quotes the same or better rate direct.
  3. If the guest agrees, captures the deposit via the payment gateway and books directly into the PMS.
  4. Confirms via SMS/email immediately and logs the OTA-to-direct conversion for channel-mix reporting.
  5. If the guest doesn't convert on the call, sends a same-day follow-up SMS with the quoted rate pre-filled, valid 24 hours.

Data sources

PMS live rate & availability Channel manager rate parity Payment gateway

What it targets

  • OTA-referenced calls converted to direct booking Target 42%
  • Direct booking share of total reservations Target +8pts