Tourism · Post-trip

Lapsed High-Value Traveler Win-back

Specifically target high-historical-spend travelers who haven't booked in 18+ months.

Apps this needs

CRM Salesforce, HubSpot or your local CRM for leads & contacts. Connect during setup
SIP Trunk Route inbound & outbound calls through your phone system. Connect during setup

How it works

  1. Agent identifies travelers above a spend/trip-count threshold who've gone quiet, via the CRM.
  2. Prioritizes a personal outreach call over an email blast, given their historical value.
  3. Asks directly what would bring them back, addressing any stated service issue.
  4. Assigns a dedicated consultant for their next booking, logged in the CRM.

Data sources

CRM historical spend/trip data Lapsed threshold rules

What it targets

  • High-value lapsed travelers personally contacted Target 100%
  • High-value win-back rate Target 25%