Automotive · Sales

Third-Party Marketplace Speed-to-Lead

Respond to AutoTrader / Cars.com / CarGurus / Mobile.de leads before a competing dealer does.

Apps this needs

CRM Salesforce, HubSpot or your local CRM for leads & contacts. Connect during setup
SIP Trunk Route inbound & outbound calls through your phone system. Connect during setup
SMS Gateway Fallback text messages for reminders and links. Connect during setup
DMS Keyloop, CDK or DMS export for customers & appointments. Connect during setup

How it works

  1. Marketplace lead lands in the CRM automatically via the ADF/XML feed; an outbound call fires within 90 seconds.
  2. Agent runs a short qualification script and writes each answer to the CRM as structured fields, not a note.
  3. If reached, books a same-day or next-day appointment directly into the DMS showroom calendar.
  4. If unreachable, retries once within 30 minutes; after 2 attempts falls back to SMS with a booking link and the assigned salesperson's name.
  5. Every contact attempt is logged to the CRM so lead-response reporting reflects reality.

Data sources

Marketplace lead feed (ADF/XML) CRM pipeline stage DMS calendar availability

What it targets

  • Median time-to-first-contact Target 90s
  • Marketplace lead-to-appointment rate Target 32%