Automotive · Sales

Out-of-Stock Cross-Sell

Recover shoppers who enquired about a vehicle that's sold or unavailable by offering close matches in stock.

Apps this needs

DMS Keyloop, CDK or DMS export for customers & appointments. Connect during setup
SIP Trunk Route inbound & outbound calls through your phone system. Connect during setup
WhatsApp Business Send confirmations and let customers reply on WhatsApp. Connect during setup
CRM Salesforce, HubSpot or your local CRM for leads & contacts. Connect during setup

How it works

  1. Agent detects an enquiry referencing a specific VIN and checks its status in the DMS inventory feed.
  2. If unavailable, queries the same feed for live matches on model, trim, price and color — ranked by closest fit, not a generic list.
  3. Calls or messages the shopper with the top 2-3 alternatives, pulling live photos and pricing so nothing quoted is stale.
  4. Offers a same-week viewing slot, checked against showroom availability, and books it if accepted.
  5. If the shopper prefers a different make, writes a conquest interest tag to the CRM for cross-brand follow-up.

Data sources

DMS live inventory feed Enquiry history CRM

What it targets

  • Enquiries re-engaged with an alternative Target 60%
  • Alternative-to-appointment conversion Target 24%